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Sébastien Roy Associé/Partner Québec

Sébastien Roy

Partner | Trademark Agent Fasken
It is important to incorporate a legal aspect to a company’s advertising and marketing activities and not to rely on myths making the rounds in the business community in order to preserve the company’s long-term value.
Jurisdiction Québec, 1999
Language(s) French, English
Office(s) Québec City
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Overview

Sébastien Roy practices in intellectual property and commercial law. He advises and represents clients in litigation and in contractual matters in the different areas of intellectual property law, such as trademarks, copyrights, industrial designs, patents and trade secrets.

 

Sébastien represents clients in judicial or administrative proceedings before the federal and provincial courts in infringement or unfair competition matters involving injunctions and monetary claims. He provides legal opinions and strategic advice to clients to maximize protection of their intellectual property assets and defend them against the competition.

Sébastien’s in-depth knowledge also covers contractual and transactional matters. As such, he drafts and negotiates different types of contracts, including services, license, manufacturing and distribution agreements, for both traditional and technology companies. Sébastien assists businesses for the conduct of due diligence of intellectual property assets in the context mergers and acquisitions and financings.

Sébastien's experience in trademark is recognized. He advises clients on choosing, valuing and protecting trademarks. As a trademark agent, he acts during every step in the prosecution of trademark registration in Canada and coordinates registration abroad in collaboration with foreign trademark agents.

He is often asked to intervene to protect and defend intellectual property assets online and frequently deals with e-commerce matters. Sébastien has developed competence in franchising, distribution and marketing, entertainment, media, advertising and unfair competition law.

He represents small, medium and large corporations from different sectors of activity, including manufacturing, new technologies, life sciences, retail, financial services, information technologies, advertising and marketing, construction, engineering and food industry.

Clients especially appreciate his ability to find simple solutions to often complex issues in trademarks and intellectual property.

Achievements

Client Work

  • Acquisition of Airmedic by Dessercom, [Deal - Dessercom], Advised Dessercom in the acquisition of Airmedic, a leader in emergency air medical transport.
  • Acquisition of Yuzu Sushi by the MTY Food Group, [Deal - Yuzu Sushi], In July 2019, Groupe Yuzu Inc. announced the sale of its assets to a subsidiary of MTY Food Group Inc., thereby expanding the number of its fast food restaurant chains. 132 points of sale are changing hands, including 68 restaurant franchises, 30 express counters and 34 complementary grocery outl...
  • GenePOC reaches an agreement with Meridian Bioscience for the acquisition of its molecular diagnostics business, [Deal - GenePOC Inc], On June 3, 2019, GenePOC, a Debiopharm Group company, concluded the sale of its molecular diagnostics business to Meridian Bioscience. The purchase price for GenePOC’s molecular business has a maximum potential value of $120M US, with $50M US paid at closing (subject to a holdback and working cap...
  • Lumenpulse Group acquires Sternberg Lighting, [Deal - Lumenpulse Group Inc.], On October 15, 2018, Lumenpulse Group Inc. announced that it had acquired 80% of the equity interest of Sternberg Lighting, an Illinois-based employee-owned manufacturer of architectural outdoor and area LED lighting solutions. Sternberg Lighting, founded in 1923, has maintained its position as a...
  • LDetek is joining Battery Ventures’ Process Sensing Technologies group, [Deal - LDetek inc.], On June 6, 2018, Battery Ventures, a global technology investment company, entered into an agreement for its process measurement platform, Process Sensing Technologies (PST), to acquire LDetek, a global manufacturer of gas chromatography instruments and online analyzers. The terms of the LDetek t...
  • Investissement Québec is taking part in the largest innovation project in the aluminum industry, [Deal - Investissement Québec], Investissement Québec is becoming the minority shareholder of Elysis, a joint venture created by Rio Tinto and Alcoa. In fact, the aluminum industry’s two global leaders are launching the world's first carbon emissions-free aluminum manufacturing process. This is the most significant innovation i...
  • Lumenpulse acquires Fluxwerx Illumination, [Deal - Lumenpulse Inc.], On March 10, 2016, Lumenpulse Inc. announced the acquisition of Fluxwerx Illumination Inc., a privately owned, pure-play specification-grade LED lighting solutions provider based in British Columbia, for a total initial consideration of $60 million. Founded in 2006, Lumenpulse designs, develops, ...
  • Lumenpulse acquires SDL Lighting, [Deal - Lumenpulse Inc.], On March 24, 2015, Lumenpulse Inc., a leading manufacturer of high-performance, specification-grade LED lighting solutions, announced today that it has acquired all of the shares of SDL Lighting Inc., a designer and manufacturer of outdoor LED luminaires. The transaction is in line with Lumenpuls...
  • Lumenpulse acquires all of the shares of Ariane Controls, [Deal - Lumenpulse Inc.], On February 9, 2015, Lumenpulse Inc., a leading manufacturer of high performance, specification-grade LED lighting solutions, announced that it has acquired all of the shares of Ariane Controls Inc., a company based in Québec City, for an undisclosed amount. Ariane is comprised of a team of five ...

Career & Education

Education

  • LLM, Trademark Law Université Laval
  • Conduct and Practices Handbook course Canadian Securities Institute
  • Canadian Securities Course Canadian Securities Institute
  • LLB Université Laval

Memberships & Affiliations

  • Member, Québec Bar
  • Member, Québec City Bar
  • Member, Canadian Bar Association
  • Trademark agent (CIPO)
  • Associate member, Intellectual Property Institute of Canada (IPIC)
  • Member, Regroupement des praticiens en marques de commerce (RPM)
  • Member, Licensing Executives Society (LES)
  • Member, International Trademark Association (INTA)

Knowledge

Events

News

Publications

  • Hot off the presses: The reference tool for managing trademarks, 11/19/2010
  • Intellectual Property: The Year 2007 in Review, 2/14/2008
  • Intellectual Property Year in Review 2006, 1/1/2007
Book Hot off the presses: The reference tool for managing trademarks Choisir et protéger ses marques de commerce – Éditions Yvon Blais, Collection Les Initiés (with a preface by Alain Lemaire, President and Chief Executive Officer of Cascades Inc.)

Speaking Engagements

  • Commercialisation en co-branding : est-ce que les deux marques de commerce doivent nécessairement faire la paire?, 11/17/2022
  • Patents and Intellectual Property Management, 11/5/2014
  • Tendances juridiques en matière de droit des TI, 5/11/2010
Commercialisation en co-branding : est-ce que les deux marques de commerce doivent nécessairement faire la paire? Colloque Développements récents en propriété intellectuelle et en droit du divertissement 2022 location location Montréal Palais des Congrès
Patents and Intellectual Property Management Teacher, Training entitled “Gestion pratique et stratégique de la propriété intellectuelle” organized by Éducation pour les Leaders en Ingénierie, Technologie et Environnement (É.L.I.T.E) location location Québec City ENAP Québec
Tendances juridiques en matière de droit des TI Lecturer to the VETIQ conference hold at Auberge St-Antoine in Québec location location Quebec Auberge St-Antoine

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